Tuesday, January 12, 2016
f you have ever eaten a sandwich or burger at The General Muir, Fred’s Meat & Bread, Yalla, or Ticonderoga Club and thought, “damn, this is good bread,” you can thank Rob Alexander. Alexander has quietly become Atlanta’s bread whisperer as he has developed a following among restaurateurs and eaters alike who clamor for his breads and baked goods. After making his mark at Holeman & Finch and Alon’s, Alexander has been the head bread maker for The General Muir team for nearly two years. Now, TGM Bread is open in the space adjacent to The General Muir, allowing Rob and the team to greatly expand bread production for their growing operations. In addition to wholesale, the bakery will offer retail hours and pop-up lunches starting around the end of January.
Rob Alexander is a partner and head baker at TGM Bread in Atlanta. Although filling wholesale orders only since opening on Jan. 5, the bakery will be open to the general public as well as holding food events by the end of the month.